I met with a photographer this morning - let's call her Jess - and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".Read More
Having run my interiors blog getinmyhome for six years now, I have had a fair insight into the working of tens, if not hundreds, of PR agencies. I sort through emails every day with pitches and pick out the stories I want to cover. So how to I make the choice from all those pitches? Let me share that with you!Read More
I promise you, no great brand appeals to everyone. And you shouldn't want yours to. In fact, I'm a fan of repelling people! And trust me, it's hard because it's not in my personal nature. But I know that my brand can't possible suit everyone - and nor should it.Read More
Let me be brutally honest with you: there is no point using Instagram, or any form of marketing for that matter, if you are not clear about why you are doing it.
The BIGGEST mistake that I see business owners making on Instagram is not having a reason (or a purpose) behind what they are sharing.Read More
I know that many of my clients and friends suffer from overwhelm - and it is something that I am certainly not immune to either.
So what can we do when it feels as though we have an impossible number of things to do - and we don't know where to start or what to focus on?Read More
A membership community had been on my mind for years. Looking back through my notebooks, it consistently popped up in my jotting, but I was so busy working "in" my business that I never had - or more realistically, "found" - the time to properly explore the idea.Read More
When you're launching a new business, and are hoping to attract clients, it can seem almost impossible when you realise you have no existing work or previous clients' results to show off.
Fear not! This is totally workable. In fact, I've been there myself so let me share what I learnt.Read More
You might be surprised to know - having read the title of this post - that running my free Facebook group for the past two years has been one of the best things I've done for my business yet.Read More
I love the shift that's happening in marketing. Podcasters seriously laying it all out and being extremely honest about their challenges, fears and weaknesses. Bloggers sharing the 'not so pretty' and the 'real', which would never have made it 'out there' in public in the pastRead More
It's easy to passively consume content on Instagram. But it can often leave us feeling empty - not to mention the comparison-itis. So I'm sharing a challenge with you to help you feel a whole lot more positive on Instagram, while being strategic at the same time (my favourite combination!)Read More
Can you guess the most common thing I get asked for help about Instagram is? To help people build their followers. It's such a funny world.Read More
This post is for you if you often find yourself getting that anxious or overwhelmed feeling about your marketing. That fear that you haven't posted on your Instagram page recently, or that you really MUST send an email newsletter, or write an article for your blog, or share an update on LinkedIn... the list goes on.
Running a business today means using the internet - there are no 'ifs' or 'buts' about it. Over the past few years, I've tried countless websites, tools and apps to help me streamline what I do.
I'm big on efficiency, processes and systemisation so if you're anything like me, you'll like finding tools that make time-sucking or challenging tasks simpler. So take a read below to discover my favourite five tools I use to run my business!Read More