Not all marketing is created equal

I met with a photographer this morning - let's call her Jess - and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".

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Emily OsmondComment

I love the shift that's happening in marketing. Podcasters seriously laying it all out and being extremely honest about their challenges, fears and weaknesses. Bloggers sharing the 'not so pretty' and the 'real', which would never have made it 'out there' in public in the past

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Five online tools that I rely on to run my business

Running a business today means using the internet - there are no 'ifs' or 'buts' about it. Over the past few years, I've tried countless websites, tools and apps to help me streamline what I do.

I'm big on efficiency, processes and systemisation so if you're anything like me, you'll like finding tools that make time-sucking or challenging tasks simpler. So take a read below to discover my favourite five tools I use to run my business! 

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