How to spend less time on social media & make MORE IMPACT

Often people will tell me that they find Instagram overwhelming and that it takes too much time. I hear you! It certainly can if you’re spending your time doing the wrong things, or in the wrong way.

But it doesn't have like that!

So I’m sharing 3 simple but powerful shifts to make to turn your social media efforts from overwhelm into impact!

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5 Ways to Know Your Followers Better

Whether we are starting our business or well into the business game, we should always be working to better know our audience.

It can seem tricky sometimes - especially when they are on the other side of the screen and there’s not much in person contact.

But there are some key techniques to learn about your social media followers - so you can serve them better.

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15 Places to Find Fresh Content Ideas

Content Marketing is Queen. It's the way to serve your audience through original, strategic and regular content, position yourself as an expert, and allow your audience to connect with you. Then, when it comes time for your audience to need what you have to offer, you are the obvious choice. But what happens when you just have no idea about what to post?!

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4 Years of Fails

It’s a milestone time for me - four years ago I handed in my resignation and set sail on the infamously rough and unpredictable waters of the Sea of Self Employment.

I know many of you have dreams of embarking out on your own tinny, or perhaps have been paddling for a while (life jacket secured - or not if you are a “let’s just do this and figure it out as we go” type like me).

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My Top 3 Social Media Predictions for 2019

Today I’m coming at you with my top 3 social media predictions for 2019! It's a changing landscape - and ever evolving.

But there are some key themes we are seeing happening now that will stick around into the year ahead. So let's take a look at what they are and what they mean for us. 

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Not all marketing is created equal

I met with a photographer this morning - let's call her Jess - and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".

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Bravery.

I love the shift that's happening in marketing. Podcasters seriously laying it all out and being extremely honest about their challenges, fears and weaknesses. Bloggers sharing the 'not so pretty' and the 'real', which would never have made it 'out there' in public in the past

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