The number one mistake I see business owners making on Instagram
Let me be brutally honest with you: there is no point using Instagram, or any form of marketing for that matter, if you are not clear about why you are doing it.
The BIGGEST mistake that I see business owners making on Instagram is not having a reason (or a purpose) behind what they are sharing.
Let's not add to the noise - we all know there is plenty of that out there (I even wrote a post about the overwhelm). And instead, let's add value.
Let's be a voice not an echo.
I’m on a mission to have us all #postwithpurpose because that’s how we connect with others, build real relationships and ultimately get results for our business. I don’t want us wasting our precious time doing things that aren’t going to get us there.
It's a myth that we must be on Instagram all the time.
Or post every day or multiple times each day.
In the year that I started my @getinmyhome account and grew it from 0 to 10,000 followers, I only posted on average three times each week.
Less than you might expect right?!
That's because more is not better: intention is the most important thing.
So how can we post with purpose?
Well you're in luck! Here's my formula to help service-based business owners to build their relationships, authority and business with Instagram.
Your posts should fall into one of these categories:
Value - posts that help, entertain or inspire your audience. Give them what they love! Engage and delight your audience. Build your community
Connection - posts that share YOU and your story, the "why" behind the business, or that hero your patients/clients/customers. Build brand loyalty.
Conversion - posts that are explicit about WHAT you do, and HOW people can work with you. This is your permission to actually invite people to buy from you / work with you. Build your business.
So next time, before you share something - ask yourself "what is my purpose behind this post?".
Did this resonate? Send me a message on Instagram or leave a comment below. I would love to connect with you.