The Modern Marketing Collective

The small biz owner’s go-to resource and community to learn how to confidently build their tribe online - run by me, Emily Osmond:

✔ Built @getinmyhome to 10,000 Instagram followers in just over 12 months
✔ Named a Top 10 Instagram Interiors Account in Australia by Domain
✔ Featured in international publications like Domino, Collective Hub and Pop Sugar.



Many small business owners struggle to know where to focus and what to listen to.

They often end up trying lots of “things” - none of them actually driving attracting new customers - or they find themselves paralysed, unable to start.

With Instagram growing 5x faster than any social media platform, and 70% of users actively search for businesses every day, small businesses have so much to gain from understanding how to use this powerful social media app.

So I created an online community, to provide you with my social media mentoring, that you can access around the clock, all stored in an online hub for you, personal feedback from me for your business AND so much more - for a fraction of the price of my one on one sessions [i.e. from $1 a day!].

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01 / My complete Instagram Strategy Training Series!

Learn what actually works when it comes to Instagram for business - plus as you work through each training, I review your work!

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02 / Access to Me for Feedback & Help!

Get my personalised input into your marketing. Rather than waste time feeling unsure - get the answers right away!

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03 / Community of Business Owners

Running our own business can be lonely. Connect with an intimate group of supportive like-minded members from across Australia.

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04 / Monthly Post Ideas

Coming up with ideas of what to post can be hard! Not anymore, with your list of fresh post ideas - and handy reminders what to focus on - EVERY month!

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05 / “Get it done” Challenges

Take part in our monthly challenges with your fellow members as you complete daily tasks to implement what you've learnt and win prizes!

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06 / New Marketing Trainings Every Month!

Working with influencers? Writing compelling copy? Creating a customer avatar? These are some of the training series already added!



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Take a sneak peek inside


Who is The Modern Marketing Collective for?

It’s for business owners who want to learn the best practice, “what’s working now” of Instagram and modern marketing strategies more widely. It’s for those who love to learn and take action. And those who would love to get feedback on what they are doing and where they can improve.

How much time each week do I need?

This isn't a course with a set start and end date that you have to complete the training in or you'll miss out. 

The Modern Marketing Collective is completely self paced, meaning you can work through the trainings in your own time, at a speed that suits you! And it means you can revisit areas you need to or jump into our private Facebook Group to get help on areas you are stuck with. 

What does my membership give me?


  • You have access to our private Member Hub which is where you will your step by step video trainings, checklists and worksheets.

  • At the start of each month, you will also be sent a fresh set of post ideas AND at the end of each month you can take part in our monthly member challenge, where you'll have a task to do each day based our learnings!

  • You also have access to our live Q&A sessions where you can ask me your questions.

  • We also have Masterclasses from time to time with guest experts. 

  • AND you have access into our members-only private Facebook group where you can post questions, get feedback, discuss with myself and your fellow members.  

What if I want to cancel my membership?

That's no problem! You can cancel your subscription any time within the Member Hub.

Will I get access to Emily?

Absolutely! This isn't an online program where the teacher is completely absent. You can reach me in our private Facebook group, where I am every week day answering questions, sharing tips and giving encouragement. I'm here to help!