I met with a photographer this morning - let's call her Jess - and we got chatting about marketing (surprise, surprise!). She recently took up an offer for a free Ad Words spend - which made her website appear as an ad at the top of Google results when people searched for things like "wedding photographer".
Having run my interiors blog getinmyhome for six years now, I have had a fair insight into the working of tens, if not hundreds, of PR agencies. I sort through emails every day with pitches and pick out the stories I want to cover. So how to I make the choice from all those pitches? Let me share that with you!
I promise you, no great brand appeals to everyone. And you shouldn't want yours to. In fact, I'm a fan of repelling people! And trust me, it's hard because it's not in my personal nature. But I know that my brand can't possible suit everyone - and nor should it.